Corporate Communicating: Personas, Channels, and Copywriting

No one is reading your emails. They’re not looking at stories on the intranet. So what do you do? In this session, we’ll walk through best practices in communications and how they can be applied to the internal audience. We’ll explain audiences and why you need to create personas to crystallize them. We’ll walk you through communications channels, explaining the benefits and weaknesses of each one. We’ll put this all together with some copywriting tips that will help your team members to read your messages.