Article: Everything You Think You Know about Learning Retention Rates is Wrong

We’ve all seen some sort of numbers or graphics depiction about how we retain what we learn. The story goes that we retain 5 percent of what we see/hear, 10 percent of what we read, 20 percent with a visual, 30 percent with a demonstration, and so on. The problem is – this is a fabrication. The root source of this information is attributed to Edgar Dale and while the cone of learning – where the hierarchy is covered — is his, it didn’t have percentages on it – and he cautioned about overly generalizing its use.

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